Airplay Policy

Our goals:
To encourage people and strengthen the Church through contemporary Christian music & media.
To reach as many people as possible with the music we play. Our specific focus is on 25-54 year old listeners.
To proclaim the Good News of Christ by playing the very best music available.

How are songs chosen for airplay?
Quality: Our goal is to play the best written, best produced, best performed songs and artists. All of the songs we play must be professionally produced and recorded (no “home grown” recordings). We have found that major label support has most often provided the artist with a framework of spiritual accountability, people and resources that help develop their gifts and ministry, and resources to create quality art. We require the same quality you hear on recordings from Casting Crowns, Third Day, Francesca Battistelli and others.
Spiritual Content: Yes, the words matter and must be included with every song submitted.
Availability: The music we play has to be available for purchase by consumers and listeners in every part of our listening area.

Other considerations:
We would love to play every sincere artist on the air, but, unfortunately, it's just not possible. We review new music from labels hosted on PLAYMPE as time permits. We don’t listen to emailed MP3’s. 

We encourage your involvement in the local Christian music scene.
We’re blessed to have many active churches and ministries in the area. Use these platforms to gain experience and share what’s on your heart. Play wherever you can, whenever you can. Be faithful where you are, and let God open the doors HE wants to open for the music and messages He has laid on your heart!

Use our Family Calendar.
This will help get the word out about you, your music and your upcoming concerts. Submit the information to our Family Calendar at www.wafj.com under the Events tab.

Support 88.3 WAFJ with your prayers.
Investing in the lives of our listeners through the ministry of prayer is a powerful way to make a connection with them!

Please keep in mind:
Airplay on WAFJ is certainly not the “be all, end all.” If the Lord is directing you to music ministry, don't let a radio station frustrate you or your calling. If getting airplay on the radio (our station or anywhere else) is the ultimate goal of your musical career, you may want to reconsider what you are doing!

Keep at it!
Some of the artists you’re most familiar with were initially turned down by radio stations and others in their first few tries. Not all music…even all GREAT music …is a good “fit” for radio airplay! We realize that one of the hardest things to do is tell someone their music isn't ready for "Prime Time." We know music is a very personal thing, and as an artist, your music is like your “baby.” We are not saying YOU are not good enough, or that the Lord can’t use you. We welcome your prayers as we make our music decisions.

Helpful Resources:

Gospel Music Association
1205 N Division Street
Nashville, TN 37203
E-mail: gma@gospelmusic.org

Hack your Hit – Free and cheap marketing tips for musicians by Jay Frank

Thanks for taking the time to read this information. We hope you’ve found it helpful.